The answer to the title is yes. Here we are going to see how marketing rules the world. As we all know how much Marketing is very important in any industry. so friends without wasting any time
let’s get started. And first, we talk about what is Marketing.
Marketing is an action taken to bring attention to a business’ offerings; they can be physical goods for sale or services offered. Common examples of marketing at work include television commercials, billboards on the side of the road, and magazine advertisements.
Here are a few things that everyone should know about marketing. The first thing is, marketing starts before creating the product (i.e) we should create the product according to the customer’s needs. We should not push our product to customers, look at the customer needs and study the market before marketing.
We see lots of ads, posts, and messages for a product on an everyday basis. We do not end up buying all products. Our product should be useful for the customer in some way. Marketing is for creating and establishing a brand and trust in us. Which in turn become our customers.
Another important thing in marketing is good communication skills, which does not mean that we should be fluent in many languages. The thing is our thoughts should reach them effectively.
Traditional marketing vs Digital marketing
Traditional marketing refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences.
Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
CATT Marketing funnel
C.A.T.T. – means Content, Attention, Trust & Transaction. The quality of the contents should be good. which helps in solving a customer problem, from which we get more attention from users and that will build trust. This trust will convince users to make a transaction with us.
CATT Marketing funnel is the technique we can use to achieve our goals.
Wealth= n^ CATT
Where ^ denotes power. Where niche (n) will be successful and powerful with the CATT.
[N]—– stand for Niche. The category which we are going to offer our customer. Achievements and wealth depend on the niche we choose. We should choose a niche based on the customer needs
[C]—– stand for Content. We should create useful content, that attracts people to your blog posts, videos, live webinars, and lead magnets to generate leads for our tribe.
[A]—–stand for Attention. It means driving attention (traffic) to our content using SEO, social media, and Paid Ads.
[T]—–stand for Trust. Building trust with our audiences. One of the methods for building trust is deep marketing where we can send out communication that is personalized based on the target audience so that each and every person feels like you are communicating with them directly to the point.
[T]—–stand for Transaction. It means converting leads into customers with natural sales methods.
CATT funnel is how our audience will go through with us in the entire journey.
Integrated digital marketing
Integrated digital marketing is a combination of above all processes like Email marketing, Content marketing, Paid Advertising, SEO, Social media, and sell and convert.
Each one of those is a big topic in which email marketing is sending messages to an email list. Content marketing is creating content and posting on blogs, other websites, and social networks. Paid advertising is paying for our ads to be displayed on different platforms. SEO is search engine optimization it is the process of improving our site to increase its visibility when people search for products or services related to our business on Google, Bing, Yahoo, etc.,
In Integrated digital marketing consider content as a head, quality content drives the entire process. The above methods when done separately have no effect. It is all interrelated with content. For example when we want to buy a product we see reviews and other details first. Information comes first always. Quality content that brings customers and their trust in us. Using quality content email marketing, SEO, and Social media marketing can be done and vice versa. Paid advertising can be done through email marketing and content marketing which convert and increase our sales.
Niche selection should be a combination of talent, market, and passion. If you miss any one, that will not be a perfect one. For example, if you have talent and market but no passion. You will not be able to withstand in the market the person who has passion will become your competitor. If you have talent and passion but no market also it will be a failure and if you have passion and market but no talent, that will not be helpful to withstand in the competitive world.
So, the niche selection should be a combination of all three.
A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world. Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers.
The evolution of personal branding is Learn, Work, Blog, Consult, Mentor, Startup. First comes learning new skills, concepts, and facts. Then work on those skills and implement them. Then write a blog from experience, writing which helps to understand better. Now we have a personal brand, start consulting for others. Then develop as a mentor and guide to those who want to become like you. Finally, start your own product and service business. This is a circle and never-ending process.
Marketing is not simply about advertising and selling. It is about identifying customer needs and fulfilling them. The success of the product depends upon effective marketing to not only promote a great product or service but also provide customers with great service. Here we have discussed a few topics related to marketing. Hope I believe that this information has given you some knowledge of marketing. If you want to know more about career options click here.